Table of Contents
Introduction
There is no doubt that Shopify is one of the biggest and most popular e-commerce business solutions, supporting a wide range of offerings with a user-friendly interface and a variety of templates available all without requiring any technical knowledge.
With all these features and benefits organizations count Shopify as the priority for their E-commerce platform. You must be aware of E-commerce platforms like WooCommerce and Magento2 allowing an easy development of online stores. But, from all of the above Shopify is the one that produces the highest conversion rate compared to other E-commerce platforms.
What Is Conversion Rate in E-commerce Platform?
Before increasing the conversion rate let’s know the conversion rate in Shopify. In general terms, CRO can be explained as a set of marketing tactics for increasing the percentage of website traffic and when you have a better conversion rate that means you are having
- Better understanding of your customer.
- Getting more business leads.
- Data-driven decision making.
- Improvement in search ranking.
- Lower customer acquisition cost.
So, when operating an E-commerce store it's critical to understand how to increase your conversion rates. But, before increasing let us know factors that affect the conversion rate.
What Affects Conversion Rate?
Conversion rates are always being updated in your E-commerce store when any activity is done on the website such as
- Conversion is done when a visitor enters your homepage through a product.
- Conversion is considered when a product is clicked as Add to Cart.
- It can be dependent on a specific part that your website serves.
Conversion rates are a broad subject as they impact many different aspects of your website such as
- Homepage
- Product pages
- Landing pages
- Checkout experience
- Category pages
So, when you are looking to increase your conversion rate you should be constantly testing every aspect of your website as even a small tweak can lower your conversion rate.
Calculate Conversion Rate
For any E-commerce platform to be viable, the conversion rate must be maintained. Therefore, it is important to regularly monitor your conversion rate. You can calculate your conversion rate using the formula below.
The benchmark is to set around 3.65%. But, if you are just new in the online store then conversion of 2% to 3% is quite a good start.
Increase your Shopify Conversion Rate
Compared to other E-commerce platforms the conversion rate in Shopify requires strategies that improve the design store, and user experience, using Shopify apps, and implementing some promotional campaigns as well.
1. A/B Testing
It’s also known as split testing which is a way of comparing 2 versions of the same web page. Comparing both segments gives you a clear view of your biggest friction point with different colours and layouts allowing you to know what your customers are likely to search more on your E-commerce platform.
2. Scarcity In E-commerce
The products with limited edition or time offers are considered as one of the rarest ones. As, a result it will promote your offerings and may inspire a sense of urgency to buy it
The scarcity of the product should allow the customers to know the time limit, discount if available, and the quantity of the product available making the visitor make a quick decision on the product.
3. Adding Of Testimonials
Your customer testimonials are not just feedback but improve trust bond within your visitors.
Adding testimonials, reviews and badges and the bottom of the product page with satisfying content will engage customers to buy more from your store. 88% of the customers gain trust through the online reviews. Testimonials is an efficient way to improve the conversion rate for your E-commerce platform.
4. Use high-quality product images
One of the most important and effective parts of every E-commerce business is adding high-quality images of your offerings. Try to assemble pictures that accurately capture the appearance and quality of your products from every perspective.
- Products: 2048px x 2048px.
- Collections: 1024px x 1024px.
- Slideshows: Recommended width of 1600px or 1200px-2000px. Height 400px-600px.
Even images, videos and gifs can also attract more visitors which can effectively showcase your value.
5. Upfront for detailed information
Giving updated detailed information about the product makes it an easy purchase for the visitor. The information includes pricing, delivery time, and inventory. If you effectively promote and explain the value of your products to your clients, will re-visit your store which increases your Shopify conversion store.
Top tools for a better conversion rate in E-commerce
Some of the best methods for raising your conversion rate are those that have already been stated. However, since you are already using Shopify, you can take advantage of its tools to improve your E-commerce store's conversion rate even more. The tools used are such as
Privy: This is a tool where you don't need an expert who creates emails or newsletters as privy is an ease-to-use tool that automates creating email marketing and sending money text messages which ultimately leads towards an increase in conversion rate.
- Easy drag-and-drop email editor.
- Multiple options related to pop-up display.
- Expert onboarding, support, and 1:1 guiding no matter where you start.
Smile: No coding is required, it only takes a minute as it supports trust, referrals and VIP rewards that increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty.
- Remind customers of their points & referral links to boost engagement.
- Encourage repeat purchases to earn points.
- Customise the rewards launcher, panel, and emails.
Blyp: A tool that monitors your customer, marketing, product and store data 24/7. Therefore, it helps you to make better, faster and smarter decisions by keeping you informed on what’s happening in every aspect of your business. Moreover, it makes you aware of hidden possibilities and recommends adjustments to boost revenue, cut expenses, and improve sales.
- Offers weekly and monthly summary reports.
- Identify the hidden revenue opportunities.
- Turn your data into daily tasks and insights to increase sales and profit.
Firepush: An all-in-one application that allows the vendors to recover from abandoned carts. It re-engages with potential customers by sending a sequence of automated web push notifications and SMS to re-target the potential clients which eventually drives more revenue
- Create multi-channel campaigns.
- Automate notifications regarding discounts, price drops, and promotions.
- Creates an overview of different campaigns, and target audiences, and generates revenue.
Yotpo: It’s an AI-powered tool that collects high-quality product reviews to increase sales purchases on your E-commerce platform. It makes it easy for the brand to represent its value by displaying its reviews and star rating.
- Collect and display photos and video reviews.
- Stand out in Google seller ratings and shopping ads.
- Link your reviews to our product integrations for SMS, loyalty, and subscriptions.
Conclusion
So, as you are now aware of the strategies that can be used to increase your conversion rate in the Shopify E-commerce platforms. As we know Shopify is a vast E-commerce platform where multiple organization display their products which won’t be that easy to compete.
So, it’s better to hire an E-commerce expert from Techvoot Solution where our expats ensure to boost your company and offerings on various E-commerce platforms where you acquire potential clients with purchases and sales.
