Table of Contents
Introduction of threads
There is no denying that Instagram is a gold mine for reaching new audiences and building communities.
According to the statistics, the social media giant has more than 2 billion active users. Who doesn't want their presence with such a huge audience?
You are! Right?
The platform is growing by leaps and bounds and is maintaining its surprise with features like Instagram Stories and Reels with constant algorithm updates.
However, with such interesting features and a huge audience base, Instagram has also become a difficult battleground for businesses to develop systematically.
While Instagram ads are a great option to promote your social media growth plans and get you more followers, part of the engagement will eventually return to your Instagram organic strategy. It's to boost your Instagram organic presence.In this blog, we will study in more depth the tips you can use to accelerate your Instagram organic growth.
Optimise your content
In search of increasing your Instagram organic presence, start by creating quality content. Creating snuff content on Instagram is more important than you can imagine. However, creating quality is easier said than done.
Firstly, understand your audience and their pain points. Once you understand the information your audience needs, you'll be able to create content that really resonates with your audience.If you're just starting out, study your competitor's profile and track what's attracting attention.
GoPro is a community of young leisure or professional athletes and travel photographers who love to see emerging posts with adventure. So, GoPro does the same.
Remember, Instagram is a platform where your creativity is not limited to just in-feed posts. So, make sure you spread your creative tentacles and take advantage of other content types such as videos, stories, and reels.
If you think Reels is a specialty made for beauty brands only, check out this P-Awesome Reels feed on The Pet Scout Shop.
Visual is the lifeline of Instagram. To reach your Instagram goals, search and build quality should be at the top of your list. Once you reach the sweet spot of producing valuable and aesthetic materials, you will see organic growth figures add up.
Post constantly
Before we get started, keep in mind that every social media account is unique, and so is its audience. Therefore, testing and analyzing different posting frequencies is the best way to move. Now, let's discuss the consensus on Instagram posting frequency.
The average Instagram profile with the right follower's posts is at least 2-3 per week. However, accounts with more followers publish at least 2-3 posts per day and work on consistency. You could say that more well-known brands can afford to post several times a day and still manage to get good engagement and reach. Small businesses, on the other hand, Small businesses, on the other hand, should try to go with multiple posts daily Instead of focusing all your content on feed posts, it's best to use the Instagram Story space. You can post at least one story every day.
Tip: If you want to post consistently, saving time and effort, schedule your posts with the social media scheduling tool.
If your posts pick a real engagement on a regular basis, the Instagram algorithm puts it at the top of your follower's feed, and you'll soon see more followers and likes.
Cross-promote
When you try to promote a brand, we're sure you'll be just as active on other social media platforms. If you have profiles on Twitter, Facebook and Snapchat, don't hesitate to introduce your new setup Instagram profile on them. You can just take a screenshot of your Instagram account and post it on all your profiles.
Linking posts to your profile is also a high practice method, and it will take profile visitors directly to your Instagram account. Or you can post one of your popular posts on this platform. There is a simple trick to follow for the audience to get the new and exciting content, click on some square-shaped photos, which help you to save time although. now post this image and connect with people and add a bio link.
The link in the bio can also be used to connect to a landing page with a similar post you posted on Instagram. It allows you to promote your website, collect data and entries for gifts, and get subscribers to the blog.
Don't hesitate to post videos
Video marketing is a topic of discussion on the internet and when we are talking about Instagram performance, you should put a little effort into video marketing. 46% of people who know the internet agree that they search for more product information only after watching product-related videos. So, associating your profile with some good videos can be a game-changer for you.
Video gives you the right language to share what's happening in your brand. Adding some personality to your brand may be your best move. Videos are most likely to be given feedback rather than the image so go with that to build connections.
- There are several ways you can use this video, such as:
- A message for your fans
- For advertising sales
- Announcing the entry of a new product
- Introduction to a team
- Testimonials from customers
- Flash sale
Video describing tips and tricks
Look at the purpose of your brand and choose one of these ideas.
Tip: Always add captions to your Instagram video to make it accessible to viewers even without turning on the sound.
Use instagram tagging
Tagging bloggers, influencers, or related collaborators in your Instagram posts are great for generating traction and getting more looks at your profile. You can mention people in your post caption or tag them directly on your Instagram images.
When you tag the account, it will receive a notification, and your post will appear in the "Tagged" section of your and your tagged account's profile. Instagram has recently enhanced its tagging feature by giving you the option to tag and invite collaborators. This is a great way to boost the creators and influencers who collaborate with you to create posts. The post or reel you collaborate on will appear on both of your profiles.
When you tag accounts related to your niche, it attracts followers to the tagged account, who love your content and the product or service that your brand provides, and are more likely to connect with it.
Are you losing meaningful functions when managing Instagram image tagging for multiple client accounts from the original platform?
Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post so has to grow accurately. No need to go back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image when scheduling and create Instagram-ready posts directly from Social Pilot.
Load on quality hashtag
When it comes to hashtags on Instagram, some people like them, and some hate them. However, the average post engagement increases by more than 12.6% when posted with a single hashtag. Hashtags are considered one of the best ways to enhance Instagram accounts. The right hashtags are intended to introduce your brand to the target audience and increase the chance of automatically attracting new followers and likes.
On a specific note, hashtags are helpful tools in the process of content optimization. They help put content and video in the right categories, ultimately making it easier for readers to get thedata they need.
A quick example - a food blogger will post a picture of a salad bowl with hashtags like #HealthyEating or #vegetarianfood. So, those who are looking for inspiration for a healthy diet can refer to this post.
Hashtags are meant to attract people who are looking for a trending product or service and not a specific brand.
So, find what your audience is waiting for or you may have already found it when preparing content for your profile.
For better benefit, we advocate using keywords as hashtags.
Try the power of emojis
Instagram is about visuals, so you must take advantage of emojis. These ongoing brain teasers are known to strengthen the bond with your audience.
Your one-point mission should focus on every segment of visitors when establishing an Instagram presence, and emoji lovers are one of them.
Emojis require interpretation and your profile will take visitors at least a few seconds (which is considered enough to put the first line of trust). Some individuals are bound by emoji emotions, and they will respond more to a post with emojis than to a post without emojis.
The post here is similarly broken with emojis and got 3,481 likes. 50% of comments and posts on Instagram have at least one emoji, and these are the posts with the most responses. Single red heart, smiley, and positive spirit emojis are known to get the most reactions.
Start experimenting now! Do your research for emojis and include emojis in your Instagram posts.
Conclusion
As you use these strategies, check on your Instagram Analytics to see how your account is growing. If there are big peaks on certain days, see what kind of content was posted and how people connected to it. This will allow you to reflect on which strategy works best and also make your strategy better for the future.
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