Table of Contents
Introduction
As true to its reputation for innovative disruptions, Apple's 'It's Glowtime' event, held in Cupertino on September 9, 2024, set the tech world abuzz with its stunning launch of the AI-powered iPhone 16 series. Along with this, Apple also announced impressive updates to the Apple Watch and AirPods, delivering valuable enhancements to improve accessibility and assist users with hearing impairments.
The iPhone 16 series - comprising the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max - marks a noteworthy milestone in Apple's journey. These smartphones embody Apple's new GenAI concept, known as Apple Intelligence, seamlessly integrated natively into their system. Equipped with robust silicon and a unique hardware button to provoke Apple Intelligence features, the new iPhones promise a technologically advanced user experience that is indeed a game-changer for the smartphone industry.
Apple CEO Tim Cook highlighted the burgeoning role of artificial intelligence and machine learning in improving user experiences and features in his keynote speech. He expressed his excitement in introducing the first iPhones that have been designed ground-up to leverage the breakthrough capabilities of Apple Intelligence.
Live Updates
Launch of the iPhone 16 in 2024
The Qi2-certified MagSafe wireless charger, can now wirelessly fast charge iPhones at 25W. It is compatible with the iPhone 16 series and available in two variants: a 1-metre variant for Rs 4,500, and a 2-metre variant for Rs 5,500.
Discontinuation of older iPhone models
Post the iPhone 16 series launch, Apple has discontinued the iPhone 13, iPhone 15 Pro, and iPhone 15 Pro Max series. These models are no longer available on the official website.
Price reduction on iPhone 14, 15 series
A price decrease has been announced for the iPhone 14, iPhone 14 Plus, iPhone 15, and the iPhone 15 Plus. The new prices are iPhone 14 - ₹ 59,900, iPhone 14 Plus - ₹69900, iPhone 15 - ₹69900, iPhone 15 Plus - ₹79000.
India prices for iPhone 16 series, Apple Watch Series 10, AirPods 4
- iPhone 16 - Rs 79,900 onwards,
- iPhone 16 Plus - Rs 89,900 onwards,
- iPhone 16 Pro - Rs 1,19,900 onwards,
- iPhone 16 Pro Max - Rs 1,44,900 onwards.
- Apple Watch Series 10 - Rs 46,900,
- Apple Watch SE - Rs 24,900,
- Apple Watch Ultra 2 - Rs 89,900,
- AirPods 4 - Rs 12,900 onwards.
New upgrade to the Voice Memos app
The Voice Memos app allows users to layer another track on top of an existing recording in Voice Memos, thus enabling two-track recordings.
Specifications of iPhone 16 Pro Camera
iPhone 16 Pro features a 48 MP fusion camera, a 48 MP ultra-wide camera, and a 12 MP 5X telephoto camera, along with four studio-quality mics for immersive audio during video recordings.
Launch of iPhone 16 Pro
The iPhone 16 Pro, powered by the A18 Pro chip and available in black, white, silver, and desert colors, boasts the best battery life ever and faster performance compared to earlier models.
AI Intelligence upgrades in iPhone 16
Enhanced AI capabilities in iPhone 16 allow users to stitch photos into a video, recognize names of restaurants in photos, and interact with ChatGPT for guidance.
Performance of the A18 chip in iPhone 16
The A18 chip significantly enhances memory storage and bandwidth access, paving the way for increased performance in iPhone 16.
iPhone 16 features a new Action button and Camera Control feature
iPhone 16 introduces a new Action button and a Camera Control feature, aiding in more effortless camera functionality.
Lighter and thinner Apple Watch Series 10
Apple Watch Series 10, made of aerospace-grade titanium, is nearly 20% lighter than Series Nine and the thinnest ever with just 9.7 millimeters thickness. Its speaker system has been redesigned to be 30% smaller without any compromise on the acoustic performance.
Conclusion
In conclusion, the 'It's Glowtime' event from Apple was a resounding success, unveiling the AI-powered iPhone 16 series in a groundbreaking move. Apple once again demonstrated its unwavering commitment to innovation, putting User Experience at the forefront of its design principles. With the launch of the iPhone 16 series, the improved Apple Watch, and the upgraded AirPods, Apple has indeed led the technological revolution and redefined what we can anticipate from our smart devices. The unique blend of top-notch hardware performance and the smart integration of AI capabilities confirm Apple's leadership in the world of technology and design.
